Tag Archives: Dan Centinello

Gauging the Political Weather: 4 Engaging News Sources

Gauging the Political Weather Header

Before the onset of predictive weather apps and televised meteorology programs, the easiest way to figure out whether it was raining was to stick your hand out the window and see if it got wet. In today’s tech-savvy world, though, such basic methods are inconclusive – even laughable! Now, we can source comprehensive information in a few keystrokes without ever having to leave our seats.

For those of us wanting to keep up with the political weather, as it were, it’s easier than ever to access current reports and predictions from our laptops, televisions, and mobile devices. We no longer have to risk inconvenience by sticking our metaphorical hands out the window, or rely on our own limited analyses; the information we need is already at our fingertips.

Or is it? One of the unfortunate side effects of our easy access to information is, ironically, the similarly easy access to misinformation. A quick Google search over morning coffee can turn into a frustrating, hour-long hunt for the truth through sensationalized headlines and unapologetically biased news stories. It’s become a trial to sort through the conflicting information, and on some days it can feel tempting to turn off your news apps altogether.

But amid all the misinformation and sensationalization, some sources still ring true for headline-wary conservative readers.

Washington Wire

Readers can expect thoughtful, quality, and timely work from reporters at the Washington Wire. This regularly updated and long-running blog is the Wall Street Journal’s answer to their readers’ need for reliable political news. The online publication consistently turns out about 22 stories per week.

The Hill

As a significant and far-reaching political news publication, the Hill not only owns a widely-read print newspaper, but also operates a website and six related blogs. This source primarily focuses its reporting attentions on Congress and provides its readers with daily news about the latest happenings on Capitol Hill.


Since its launch in 2007, Politico has consistently produced reliable content that considers both international and domestic current events from a centrist perspective. This source has a self-professed mission to inspire the reader to draw their own thoughtful conclusions, and to avoid writing boring or sensationalized stories at all costs.

National Review

Since its inception in 1955, the National Review has served as a significant driver for American conservatism by providing news and commentary upon current events. Today, the publication produces an impressive amount of content for both its printed editions and for its regularly updated online blog.

In an age rife with misinformation and sensationalism, it’s become more important than ever to source news from reputable, reliable publications. Tracking down accurate information might not be as easy as we thought it would be, or simple as logging a few keystrokes – but we can, to return to an earlier metaphor, invest a little effort by reaching out our digital hands and finding the truth for ourselves.


A Beginner’s Guide to Political Targeting

Political targeting involves identifying what group or groups of people a candidate wishes to appeal to the most and then working to get those votes. Depending on the election, area, and issue, different groups will be targeted by a candidate.

Traditionally, there are specific groups or areas that Republicans and Democrats target more than others. Plenty of data available on voter demographics shows which candidate the majority of a single group voted for in the election.

How do you use political targeting?

Originally, political targeting involved candidates making personal appearances in various places with potential supporters and presenting their best self to those voters. Now, there are so many voters all over the country that this technique could not have a substantial benefit. Candidates still rely on making appearances at large events and organizing rallies, but media has become the biggest way to target voters.

Deciding which demographic you want to appeal to and then crafting messages for them is the most efficient way of using political targeting in modern elections. Much more strategy goes into modern political targeting, with campaigns utilizing advertising and research to find out the best ways to appeal to their desired group.

How did Donald Trump use it to his advantage?

In the 2016 election, President Donald Trump used political targeting to win. While Democrats pandered to their usual groups, many voters felt it was disingenuous and looked to an alternative political candidate.

Trump and his team knew their target audience was white, middle-class Americans who felt they have been overlooked in previous years. The Trump campaign also searched out new or undecided voters, which led to his success with the silent majority, the group of people who do not frequently vote or openly express their opinions.

Trump was able to target these groups by acknowledging their desire for change and need to have more financial stability, and also their desire for security, whether abroad or in the United States. By using carefully crafted advertisements, commercials, and speeches, Trump and his team appealed to these groups and won the election.

Political Lessons That I Learned from the Boardroom

dan centinello's political lessons from the boardroom

A disturbing trend has taken hold in the American political arena. According to information shared by the United States Election Project, voter turnout has been steadily declining ever since the elections of 1964. In 2014, that number hit a record low of 36.4 percent, the lowest turnout since World War II. Some may point to the fact that those were midterm elections, and that the voting public is really only spurred  into action during general election years. However, this ever-growing absence from the polls highlights a political apathy that can present a monumental challenge for campaign officials.

What Are Voters Really Looking For?

Why is it that so many voters today seem disillusioned? With today’s round-the-clock media cycle, they’re constantly bombarded on all sides by competing messages. Is it any wonder that eventually they would just choose to curl up in the proverbial corner with their hands over their ears? In many instances, they’re looking for more subtle signs to help determine their confidence in a candidate, one of these being the manner in which his or her campaign is conducted.

If you are a political campaign manager or strategist, take a page from the book of business marketing’s best practices. First, consider the importance of brand loyalty when it comes to building and promoting a business that consumers can trust. Could a company hope to make it a splash by investing all of its efforts in marketing while spending little to no time focused on maintaining its operations?


And the same goes for political campaigns. Shortcomings that such a mismanaged business would suffer can just as easily be experienced by a mismanaged campaign.

Running Your Campaign As You Would Your Business

Conversely, by applying the same principles that the best companies rely upon to retain consumer confidence to the campaign trail, you prove to voters that your candidate is capable of fulfilling his or her promises. With this in mind, here are five business management strategies every campaign should follow:

  • Establish a culture: Those companies whose employees are engaged in its culture care more about its outcomes. Similarly, an engaged voting base is more likely to campaign on your behalf.
  • Hire a capable staff: No company (or campaign) can succeed without having a qualified staff to rely upon.
  • Plan, then execute: Successful businesses begin with the end in mind. Envision your desired outcome, and then go about making it happen.
  • Analyze and prioritize: Executives often care most about the areas where performance is falling short. Knowing this will help you see where resources need to be allocated to reinforce your efforts.
  • Budget, budget, budget: Fundraising is only half the job; voters want to see that those dollars are being spent wisely.

Ideally, every campaign should be an audition for the office that your candidate is pursuing. Voters are watching how you handle yourselves behind the scenes almost as much as they are listening to the message you’re trying to put out. Understanding this offers you a key advantage over the ‘win-at-all-costs’ crowd whose desperation is readily apparent to the general public. Just as is the case in the corporate world, choosing instead to stick to sound business management strategies will greatly increase your chances of achieving success in the end.